Antibroker
Brand Identity

We developed an identity for Antibroker that truly conveys an anti-cliché approach. We distanced ourselves from classic logos featuring rooftops, keys, and blue and gold colors.

The real estate market is overwhelmed by pushy service, hidden fees, and boilerplate promises. Antibroker has come up with a new agency format: flexibility instead of bureaucracy, speed instead of endless waiting, and honesty instead of marketing gimmicks.

The protagonist is a ginger cat with a strong personality, agile and flexible. He quickly resolves any client's problems, from complex transaction chains to mortgage denials. He is young, attentive, and bold—he doesn't need to hide behind a mask of corporate politeness. He plays on the client's side, not the developer's or the bank's.

The logo's vibrant orange symbolizes energy and speed, cream represents comfort and home, and black represents clarity and law. The simple lowercase sans-serif emphasizes accessibility and a lack of unnecessary pretentiousness.

Thanks to its brightness and versatility, the logo works perfectly both as a sticker on the door of a sold apartment and as an avatar in a messenger where communication with a client takes place.