Logo of the fitness club "Megapolis"
"Megapolis" is a modern, conceptual fitness club in Moscow, created for those who lead an active lifestyle and take care of themselves.
I designed a logo for the club that reflects the modern rhythm of a big city: it's dynamic, clean in form, and filled with the energy of movement.
The logo's composition is created using a stylized geometric font with unusual letterforms, creating a sense of technology and progress.
The smooth gradient in the letter "E" adds vibrancy and visual emphasis, while the laconic design underscores the club's professionalism and modern approach. The logo works well in inversion and monochrome.
The logo's laconic forms, lack of unnecessary details, and geometric typography ensure high legibility at any size, while its clean silhouette and minimalism allow it to be used in both full color and monochrome, on any surface or media.
The logo's laconic forms, lack of unnecessary details, and geometric typography ensure high legibility at any size, while its clean silhouette and minimalism allow it to be used in both full color and monochrome, on any surface or media.